Hotels & Gastronomy Management
Studies
According to the characteristics of the project, HGM Hotels advises you on the best brand alternative and its implications: International brand or soft brand.
We can also offer you the option of operating under a HGM Hotels own brand.
Market research and concept definition
We analyze the market in a specific place, evaluating the location, the generic and specific supply and demand, the communication channels to the project and the complementary offer.
The study aims to define and / or validate the project concept and establish the key factors that influence it.
This study should serve as the basis for supporting the figures for subsequent analyzes.
Economic-financial feasibility analysis
This study, based on a rigorous and detailed projection model, supports the determining variables of the project based on the results obtained in the market research to project the specific variables of the project.
Our analysis models allow the simulation of various scenarios, reacting dynamically to the change in the different variables and therefore achieving greater sensitivity.
Brand
selection
According to the specific needs of the project, its differentiation capacity and the market in which it is located, we can accompany and advise you in the international brand selection process, as well as offer management alternatives under the HGM Hotels own brand.