
HGC - Studies & Consulting
Our study service mainly covers the following sections:
-
Market study and concept definition
-
Analysis of economic and financial feasability
-
Hotel asset value estimation

Market study and concept definition
This study analyzes the market in a specific location.
The location, the generic and specific demand and supply, the communication ways to the project, the complementary supply. The study aims to define and / or validate the concept of the project and establishes the key factors that affect it.
It should serve as a basis for the support of the figures for subsequent analysis.
This study, based on a rigorous and detailed projection model, supports the determining variables of the project based on the results obtained in the market study to project the specific variables of the project.
Its design allows the simulation of various scenarios, reacting dynamically to the change in the different variables to make the sensitivity analysis.
Análisis de viabilidad económico - financiero


Asset value estimation
To determine the value of the projects or assets we mainly use the methodology of discount of Free Cash Flows. A 10-year time horizon is projected after which a Final Value (VF) is calculated that collects future flows from that moment on.
The above values are discounted at the WACC.
We understand that this methodology is the one that best reflects the value of a productive asset adjusting it to its ability to generate Cash Flows.